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Internet Marketing Online Course

$ 595.00

 

Product Description

This course requires no prior knowledge and is suitable for anyone involved with internet marketing either on a professional basis or as a hobby.

Course Aims:

  • To develop a capacity to use social media and other applications for marketing on the internet.
  • Outline the possibilities for marketing any type of product or service effectively on the internet; in particular through the use of social media.
  • Describe the use of psychological theory as applied to internet marketing.
  • Determine an appropriate mix of online marketing techniques for a product or service, and how to properly utilise that web presence.
  • Identify, discuss and compare the more effective applications that are currently being used in social media.
  • Determine an appropriate online presence for the marketing of a product or service and know how to efficiently utilise that presence.
  • Determine what content to create, how to create it and where to use it.
  • Describe methods to develop and sustain effective online blogs and newsletters
  • Develop a one year strategy for the online marketing of a new product or service.

 

Course Outline

There are 8 lessons in this course:

  1. Scope and Nature of Social Media
  2. The Psychology of Internet Marketing
  3. Social Media Applications
  4. Websites, Advertising and Other Applications
  5. Capturing and converting customers
  6. Creating and Using Content
  7. Blogs and Newsletters
  8. Developing an Internet Marketing Program

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